This month, we’re addressing a question we sometimes get in regard to our virtual music engagement program: Why can’t I just use YouTube? It’s definitely a valid question given the nature of the platform with which we’re all most likely familiar. Let’s explore how Bridgetown Music Therapy’s virtual music engagement program measures against, and ultimately stands apart from YouTube.

1. Dementia-friendly Life Enrichment
While YouTube is more entertainment focused, our program is more than just entertainment - it’s enriching for participants. Our content is recreational in nature. The goal isn’t necessarily to learn a skill or topic, but to have fun doing music while benefitting from enriching music-based activities at the same time. It was also intentionally created to be dementia-friendly.

2. Quality
Unlike a lot of content on YouTube, our videos are extremely high quality, produced by a professional videographer on...